aetheria

I completed this brand identity project for fragrance brand, Aetheria, which required a logo and thank you card design, along with some creative extras. This project was my response to a competition brief hosted by @briefclub on Instagram, a passion project I pursued in my free time.

My aim was to craft an identity that exudes an ethereal and weightless ambiance without leaning into clichés. The goal was to capture a sense of graceful transcendence with playful imagery and soft pastels, invoking a subtle enchantment.