national women’s half
marathon & 8k
personal project
For a class project, I took on the challenge to redesign the brand for the National Women's Half Marathon, an annual race held in the heart of Washington, DC. The new brand identity aimed to exude empowerment, inclusivity, and determination. Collateral like an event map, swag, and posters were designed to excite participants and supporters.
The highlight of the project was a curated book, a keepsake and promotional tool. It encapsulates the event's history, profiles inspiring participants, and showcases its community impact.